The Original
Full-Stack AI
Website Builder
Softgen is an AI-native development platform that empowers users to build and deploy full-stack web applications by prompting in natural language.
TRACTION
A Growing Userbase, Credible Brand, & Promising Ratios
Street Cred: Most established brand of non-VC backed vibecoders
OPPORTUNITY
AI Coding is (Conservatively) a $45B Market
with 25% CAGR
Softgen operates at the intersection of three massive and converging markets — legacy web builders, AI coding tools, and no-/low-code platforms — together representing over $45B in 2025 addressable spend, growing 25-30% annually.
≈ $2.8B - $3.1B
2025 TAM
17% (to 2030)
Growth Rate
Wix, Squarespace, Webflow
Core Players
Replaced by Softgen's AI-first experience — same customer base (creators, SMBs) but faster, cheaper, much more flexible.
≈ $6B - $7B
2025 TAM
24-25% (→ $25B by 2030)
Growth Rate
Cursor, Replit, Copilot
Core Players
Adjacent technical layer — validation that AI generation is replacing human code creation. Softgen absorbs this capability for non-technical users.
≈ $37B
2025 TAM
32% (→ $100B by 2032)
Growth Rate
Retool, Glide, Bubble, Airtable
Core Players
Users building full digital products without engineering resources. Closest analog to Softgen's market.
The Journey So Far
From visionary launch to strategic acquisition and game-changing relaunch in just 15 months.
Softgen launches as the first full-stack AI builder to market, a side project by Marko Kraemer.
Gains significant user traction, achieving profitability and proving market demand.
Acquisition leads to a focus on platform upgrades and performance enhancements.
Launches a revolutionary low-cost, pro-user pricing model to capture the market.
Technical Excellence
Built for Speed, Ease & Flexibility
A modern, scalable architecture powering the most advanced AI development platform
DIFFERENTIATED STRATEGY
Costco for AI Creative Tools
Softgen is designed around the principles of "radical pro-usership" in its pricing, options, & transparency:
Annual license gets users access to platform for equivalent of $2.75/month
Users only pay for tokens as they need them, at a low 15% markup
Users can switch between Claude, Gemini, GPT-5, GLM, etc based on their value preferences
BUSINESS MODEL
Exceptional Cashflow, Cost Structure, & Growth Dynamics
Users pay upfront, COGS purchased later. Business operable on float alone.
With platform built and low fixed costs, incremental users are highly profitable.
Countless upsell opportunities including services, templates, agents, & AI & SMB tools.
Naturally global userbase, no regional overhead, clear opportunity in price-sensitive countries.
High word-of-mouth, natural referral incentive opportunities, high marketability product.
MARKET POSITIONING
Win by Sacrificing Markup, Building Loyalty, & Capturing Services
Our four complementary strategic pillars combine to create a moat that VC-backed competitors find hard to match:
Offer AI Creator tools at or just above compute cost to maximize accessibility and minimize switching risk.
Deliver product performance at or above competitors, optimized for simplicity and the needs of non-technical users.
Leverage Softgen's pro-user ethos to foster financial & emotional loyalty & high word-of-mouth.
Low-cost vibecoding = ultimate penetration product. Use Razor & Blade strategy to capture customers & profit via add-ons.
Softgen wins amongst non-technical users by being willing to sacrifice margin on its Vibecoding product in order to be the lowest-cost provider. Capture margin in upsells, services, and annual licenses.
FUTURE ECOSYSTEM
Marketplaces for Templates, Services, & Agents
The Softgen vibecoding product is a beachhead that allows for natural expansion into new business lines. The most obvious include:
A way for creators to sell their templates, apps, and designs
✓ Accelerates development for all users
Hire pros for project polishing and troubleshooting
✓ Solves the 'stuck last 20%' problem
Place for custom agents and/or agent-building services to be published and sold
✓ Expands capabilities beyond core platform
Done correctly, Softgen's business model captures users with a valuable service offered at-cost, allowing expansion into profitable add-on businesses that benefit from network effects.
The Team
Meet the Softgen Team
A passionate team dedicated to empowering creators with AI-powered development tools
KJ Erickson
CEO
Artem Kozaev
CTO
Sergey Glukhov
Senior Engineer
Ashher Ali
Senior Engineer
Sameed Ahmad
Product & Growth
Built with Softgen
Real Projects from Real Users
From SaaS platforms to community sites, see what creators are building with Softgen
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VidMock
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Jamaica Property Management
A full-suite property management software for the Jamaican real estate market.
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Ones To Watch
An application for discovering new and emerging musical artists.
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MyCondolences.io
A unique application for hosting and attending virtual memorial services.
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Project GameChangers
A website for a grassroots gender empowerment initiative that trains young women to become community leaders through sport.
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Deutsch Bei Uns
A German language and cultural center offering certified courses, study-abroad guidance, and exchange programs.
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Dealvency
A B2B AI platform that helps companies identify ideal buyers, detect purchase intent, and automate qualified meetings.
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What Our Users Are Saying
Real feedback from developers, entrepreneurs, and creators building with Softgen
“Absolutely fantastic support and thanks for taking the time to help me understand these concepts. Your AI help on projects has enabled me to save my project to Github and then link my Github repository to Vercel for deployment. Softgen is now my go to service for all projects. Keep up this first-class service and knowledge.”
James
Rating: 10/10
“Hello. I just want to say that this service is amazing. Truly amazing. Thank You!”
Gabriel Yarra
Rating: 10/10
“I think you've got a beautiful user friendly interface. Your ai works really well with almost no errors and the support team answers pretty fast. Thanks!”
Vinz Dimaculangan
Rating: 10/10
“I just got it back i revert the changes its the best feature so far lol am really happy yesterday i was really upset and feeling down and now am really happy again i have softgen get more features and be the best no code tool i have used so far.”
Hazza Raed
Rating: 10/10
“This is my first project with Softgen and it is still under progress but I am impressed. It is a magical tool.”
Smart Krawler
Rating: 10/10
“Keep the practical, open pricing structure.”
Verified User
Rating: 10/10
“Looks good and very fast”
Verified User
Rating: 10/10
“One shot 🔥landing page for pennies!. Let's gooo!”
Verified User
Rating: 10/10
“This software is unlike anything I have ever seen. It is amazing”
Dan
Rating: 10/10
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